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YOU’LL BE HOOKED!

Here at Cowtown Baits, we take pride in crafting high-quality, American-made fishing baits right here in Fort Worth, Texas.

Every lure we make is designed, poured, and tested by hand - because we’re fishermen ourselves, and we know what it takes to hook the big one.

Whether you’re a weekend angler, a tournament pro, or just getting started, our baits are built to perform!

We focus on precision, durability, and action that gets results - because we believe great fishing starts with gear you can trust.

At the end of the day, it’s not just about the catch, it’s about the experience.

That’s why we build every Cowtown Bait with the same care and attention to detail we’d want in our own tackle box.

A person holding a largemouth bass fish with a blue spinnerbait lure in its mouth, by a body of water with a cloudy sky.
A person holding a largemouth bass caught near a shoreline, with a fish hook and a colorful fishing lure in its mouth.
Person holding a largemouth bass caught on a fishing lure, with a fishing boat and equipment in the background.

CUSTOMER REVIEWS

  • “I’ve been fishing since I was a kid, and I can honestly say Cowtown Baits puts out some of the best lures I’ve ever used. The attention to detail is unreal—you can tell they’re handmade with care. The action in the water is smooth and realistic, and I’ve caught more bass on these than anything else in my tackle box. For the price, you won’t find better quality anywhere.”

    ⭐️⭐️⭐️⭐️⭐️

    - Chad (Fort Worth, TX)

  • “You can tell the second you open the package that these are made by someone who actually fishes. The colors, the texture, the way they move—everything about Cowtown Baits screams quality. I’ve been getting consistent bites, even on tough days. Great performance, great price, and made right here in the USA? That’s a win in my book.”

    ⭐️⭐️⭐️⭐️⭐️

    - Tyler (Austin, TX)

  • “I’ve tried a lot of different baits over the years, but Cowtown Baits really impressed me. These lures just work. They hold up better than anything else I’ve used, and the price is fair for the level of craftsmanship you’re getting. You can tell the folks at Cowtown Baits take pride in what they do—it’s quality you can feel and results you can see.”

    ⭐️⭐️⭐️⭐️⭐️

    - Brandon (Kansas City, MO)